Stavros Theodoratos

Stavros is a Digital Growth Architect with an engineering mindset, specializing in scalable systems that bridge MarTech and commercial success. Treating growth as an optimization problem, he integrates performance-driven strategies with Growth Engineering to deliver measurable business impact.

His proven track record includes driving Cosmos Sport's digital growth strategy leading to its acquisition by JD Sports, and spearheading large-scale digital transformation and Retail Media initiatives during the MediaMarkt and Public merger. Additionally, he is an innovator who has developed custom AI SaaS solutions tailored for the digital marketing ecosystem.

At The Agentic AI Conference: Stavros will explore the critical evolution of the marketing function in the AI era. As platforms shift and the volume of work grows exponentially while headcount remains linear, he will discuss why teams can no longer "brute force" their way to growth.

During his panel, Stavros will focus on the rise of the "Marketing Engineer"—a fundamental shift from hiring for manual task execution to hiring for system building. Drawing from Novibet’s current transition toward this mindset and the development of their first automated systems, he will highlight how combining an engineering mindset with marketing instinct allows teams to build agents that handle execution, freeing up human talent to focus on judgment, strategy, and innovation at scale.