Eduard Brink

Entrepreneur, builder and speaker on AI as a leadership question — not a technology question. With 25+ years of entrepreneurial experience and as co-founder of the AIPO Network and the Global AI Summit, Eduard speaks from the practice of someone who has built, deployed and seen technology fail — and knows why.

In 2001 he launched Brink Licht, the Netherlands' first lighting website, from a warehouse in Belgium. Since grown into a certified B Corp, supplemented by LumenLogic and two podcasts. What those journeys share: the technology was always the easy part.

He sees organizations that talk about efficiency but mean cost-cutting. That deploy AI as a bandaid on a workflow that should have been redesigned long ago. His perspective is sharp and uncomfortable at the same time — and that's exactly the point.